Being Present

A common problem for geeks – staying present – as a short film written and directed by Eliot Rausch, presented by the Lincoln Motor Company as part of the “Hello, Again” series

Agency of the future?

Ashamed to say that I have only come across these guys recently – the price you pay for being engrossed …more

Conversational brand model

A brand positioning model born from and designed for a social, conversational, interactive understanding of brands place in the world


Been reading about games in educational psychology, introducing the controlled risks of a game makes a massive difference to how much attention, cognitive effort, emotion & all those other good things you get… and it can used for geek-goodness too.

Shout or Share? The social spectrum.

Brands are still thinking & behaving as if the internet is a broadcast medium, whereas people who adopt it for their own purposes almost never do.