Puma solar phone – does behaviour match brand?

Puma have added a solar power SAGEM phone to an already excellent suite of brand experiences, but does this brand behaviour fit with what they already have and what customers want them to be?


Innocent loses its rosy flush

When a great brand goes wrong, it sullies us all.


freedom, diversity & creativity

These aren’t blobs of colour – they’re a manifesto for a better future


Social & the gift economy

The gift economy was a buzz topic a while ago – but it should be taken back out and re-examined in light of social media advances


The Real Life Social Network

Presentation from Paul Adams, Senior User Experience Researcher at Google, putting ‘social’ into a real life context. Grounded, visionary, excellent.


How do you communicate?

Why hasn’t anyone told media agencies, no one likes getting shouted at?