Being Present

A common problem for geeks – staying present – as a short film written and directed by Eliot Rausch, presented by the Lincoln Motor Company as part of the “Hello, Again” series

Holy Reactive Tessellation!! More4 rebrand from ManvsMachine

Holy Reactive Tessellation!! More4 rebrand from ManvsMachine

Tyler B demands a plan

Sometimes it all seems so simple and obvious, then reality kicks back in.

Conversational brand model

A brand positioning model born from and designed for a social, conversational, interactive understanding of brands place in the world


Been reading about games in educational psychology, introducing the controlled risks of a game makes a massive difference to how much attention, cognitive effort, emotion & all those other good things you get… and it can used for geek-goodness too.

Shout or Share? The social spectrum.

Brands are still thinking & behaving as if the internet is a broadcast medium, whereas people who adopt it for their own purposes almost never do.