Puma solar phone – does behaviour match brand?

Puma have added a solar power SAGEM phone to an already excellent suite of brand experiences, but does this brand behaviour fit with what they already have and what customers want them to be?


Innocent loses its rosy flush

When a great brand goes wrong, it sullies us all.


Social & the gift economy

The gift economy was a buzz topic a while ago – but it should be taken back out and re-examined in light of social media advances


Peacock or Bower Bird?

continuing my educational trundle through @faris posts… some ‘feck it – lets change everything’ wisdom…


Pele, Zidane, Maradona & Louis Vuitton

When you put your brand beside global legends like Pele, Zidane and Marradona, you run the risk of fading into the background – but in the hands of LV…


Post social apocalypse

Some time ago I got bored with people talking about digital & social as if they were the same…