I deliver against your growth targets through design, marketing and innovation strategy.
Over 15 years experience allows me to quickly evaluate what is needed and how to complement your team. It has also given me a strong network of experts and creative craftspeople to call on.
Doing the right thing.
Being independent means I can do the right thing for you. We can create solutions that are sustainable and widely supported in your business. Where needed, I can assemble the right team or partners for you.
Either agile or waterfall may be appropriate, depending on your needs.
Agile method
- Clear vision & milestones
- Sprint OKRs
- Outcome KPIs
- Remote & co-located
- Daily stand-ups
- Sprint retrospectives
Project method
- Analyse
- Brainstorm
- Create
- Detail
- Execute
Building your team.
The work will be designed to build your team's capabilities, transferring skills and creating scalable processes.
We can plan for recruiting new kinds of talent, which can then carry on the platforms and processes designed in our work together.
Deliverable examples.
- data and insights driven growth territories
- customer experience North Star
- new digital/physical customer proposition
- business case for growth investment
- customer aquisition segments and strategies
- brand strategy & identity
Network.
I have been lucky to work with many of the very best investors, designers, researchers, advertising-creatives, marketing-planners, project managers, developers, entrepeneurs, leaders and strategy consultants over the years.
As many people move to flexible work styles, I believe that the 'collective' approach attracts some of the best talent.
Venture building.
Whether it is appropriate to actually build as a loosly coupled venture or not - the mindset of creating sustainable teams, processes and platforms helps to create robust solutions.
Prototypes and validation.
Wherever possible, I carry strategic work into rapid prototyping with validation research, to ensure that ideas are deeply rooted in reality.